Testing Cloud Startup

We designed LambdaTest's entire visual identity, from the logo and product UI to the website, blogs, event collateral, videos, and sales materials. Our goal was to create a unified brand presence that showcased LambdaTest’s innovative approach to cloud-based digital experience testing. The challenge was to balance a cohesive identity with the distinct personalities of each product. We achieved this by establishing a consistent brand framework—logo, color palette, typography, and imagery—while allowing flexibility in messaging to highlight each product’s unique value. As a fast-paced startup, LambdaTest's speed in growth was matched by our design execution, making this project the cornerstone of our work.